The Story Behind Juventus’ Iconic Black and White Stripes

Generated image depicting the black and white stripes of a Juventus kit.

When Juventus fans don their famous black-and-white-striped kit, they might not realize its roots lie over 1,000 miles away in Nottingham, England. This fascinating connection between Juventus and Notts County intertwines the histories of two clubs with vastly different fortunes.

From Pink to Black and White

Generated animated image of two players opening crate of Notts County Shirts.

Juventus, founded in 1897, originally played in pink shirts before switching to their iconic black and white in 1903. This transformation happened when one of their players, John Savage, arranged for new kits to be shipped from England. Savage had ties to Notts County, the world’s oldest professional football club, founded in 1862. Inspired by County’s classic black-and-white striped kit, Savage ensured Juventus adopted the design. The bold stripes represented professionalism and elegance, aligning with Juventus’ aspirations.

Two Clubs, Diverging Fortunes

Notts County players in their modern away kit competing against Bromley FC players in white with red trim on a well-maintained football pitch at Bromley’s home ground, surrounded by a modest crowd. — Notts County in Away Kit vs. Bromley FC in English Fourth-Tier Football

Since then, Juventus has grown into one of football’s giants, earning the nickname La Vecchia Signora (The Old Lady) and collecting an enviable haul of domestic and international trophies. Notts County, by contrast, has faced tougher times, experiencing financial struggles and relegations over the years.

A Shared History Honored

The main entrance of the Allianz Arena featuring Juventus branding, with sleek modern architecture illuminated by lights. — Entrance to Allianz Stadium. Modern Day home to Juventus. (Photo by Maria Bobrova on Unsplash)

Despite their divergent paths, the clubs share a bond that endures. When Juventus inaugurated their Allianz Stadium in 2011, they invited Notts County for the opening match—a heartfelt nod to their shared history. The game ended in a symbolic 1–1 draw, reflecting mutual respect between these two clubs.

Legacy and Connection

A man walking along a city street wearing a black-and-white striped Juventus football shirt, surrounded by urban buildings and a casual atmosphere. — Man Walking in Juventus Shirt on City Street. (Photo by Çağlar Oskay on Unsplash)

For Notts County, their legacy as the world’s oldest professional club remains their proudest achievement, while Juventus continues to wear their black-and-white stripes with distinction. Though their fates have differed, the connection between these two clubs is a poignant reminder of football’s power to forge lasting relationships.

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